When it comes to your social media presence, do you know how frequently you should post to Instagram? The topic of Instagram for business can be a somewhat confusing to navigate these days with the ever-changing algorithm. Knowing how often you should be posting online is super helpful for marketing your brand in an effective way. Let us take the guesswork out of it and break it all down for you!
What’s The Magic Number?
With the Instagram algorithm constantly adding an extra layer of confusion to the mix, content planning can become difficult and frustrating. With the average user finding a drop in their content reach and engagement since the algorithm was introduced, many have begun to question whether they should be posting more in an effort to increase engagement. So how much should we really be posting? Well, the answer is really quite simple.
It turns out that it’s not the frequency that you post that’s important, but the consistency. You can increase the number of times you post on Instagram as much as you want and it shouldn’t have a negative affect on your following and brand. However, if you increase the amount of times you post over a period of time, then start to scale back and transition to only posting a couple of times a week, you will begin to notice a decline in your followers and engagement.
The best posting frequency for Instagram is the posting frequency that you can consistently maintain for the rest of your natural life. Or at least until you sell your business or retire to a beach somewhere.
So you see, it’s really pretty simple. Consistency is key. Find a routine that works for your business and is doable for your schedule. Don’t bend over backwards trying to post more frequently just to try and build a larger audience. Stick to what works for you and your followers will appreciate that.
Other Things to Consider
If your goal is to generate more engagement from your followers, it’s important to consider other factors that can benefit you when planning your content. Instagram Business accounts offer insights into your account to see key analytics about your content and followers. You can see how your previous posts are doing, which days and times your followers are most active, how many accounts you’ve reached and much more! You can use this information to find the best times to post and to see which type of content your followers are responding to the most. This is another great way to find that content schedule for your business and its goals.