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Social Listening: Discover Who’s Talking About Your Brand

What is Social Listening? Social Listening is more than checking the number of likes on a photo or the comments people are writing. You must look at the bigger picture while digging deeper into specific topics that people are engaging in. Being an active social listener requires someone to track the following: Topics Keywords Phrases Brands or Industries By doing so, you can collect data that can help analyze trends and create content for audiences. Social listening gives you the ability to take a situation, define why it is occurring and figure out how you can use it to benefit your business.   Situation Overview Look at this situation: You are the owner of a coffee and beverage bar 2 blocks from a very active...

What is Social Listening? Soc...

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What Your Website Says About Your Business

A website is one of the most crucial elements for marketing a business. It is used to display similar content, all within one domain, to easily sell and promote a product or service.   When a person first views your company website, it's similar to shaking their hand for the first time. You want to make the best first impression possible. As we all know, first impressions are everything. From there on, this shapes the way in which the customer will view your business.   Having a well-designed website that is eye-catching and functional for consumers will affect the number of sales your company could generate. If a potential client is searching for a service on your site, but cannot easily access this,...

A website is one of the most c...

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7 ways social analytics will help grow your business

In the last 15 years, the world has been introduced to numerous social media platforms that have enhanced communication through images and words. Mobile technologies such as the laptop, iPhone and iPad, allow us to have the ability to use our favorite social media platforms on-the-go at all hours of the day. ...

In the last 15 years, the worl...

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What You Need to Know Before Hiring a Website Designer

We have a few tips about what you need to know before hiring a website designer. Hiring a website designer and launching or relaunching your website is a huge deal, trust us, we know. When it comes to launching, designing or redesigning a website, you have a ton to consider. Here are a few tips we suggest you consider before you get started. Ideally, these things would be done at launch but no worries if your site has already launched. Some of these tips can be implemented at any point....

We have a few tips about what ...

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