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Social Media

Importance of Brand Identity

What is brand identity? Brand Identity is the face of your business. It is what makes your business memorable and trustworthy in the eyes of the consumers. That includes the logo, colors, theme, etc. that are associated with your business. Your brand identity says a lot about your company, which is why it is important to make it consistent, recognizable, and positive.   Why is brand identity important? A key factor in having a successful business is your brand being recognized and what better way to do so than with your brand identity. The more that consumers identify your brand, the more loyalty and trust you gain from them. An excellent example of successful brand identity is Apple. People all over the world recognize...

What is brand identity? Brand...

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5 Ways to Keep Your Social Media Content On Brand

A brand builds an image through its interactions with the community and consumers and the rise of social media has transformed this building process. For business owners who know how to use social media effectively, the process of building an image is easier than ever. Use these five tips to help your business keep its social media content on brand.

Generation Z: Why Do They Love Social Media?

Social media has become a staple part of everyday life, especially for young adults and teens who make up Generation Z. The media encourages most activities that we do on a daily basis. From the services we use, to the products we buy, and even our daily rituals like eating. Whether it be on Google, Instagram, Facebook or Snapchat, people are constantly engaging in digital activity. So, why is Generation Z so unique and why is this group attracted to social platforms?

5 Ways to Strengthen Your Social Media Presence

Social media is a powerful marketing tool that can be used to improve a company’s brand and allow them to become more reputable to its target industry. To make your brand noticeable to consumers, you must have a strategic plan in place when presenting your brand on social platforms. This means understanding what attracts consumers to certain products and services. Use these five tips to get started!