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Social Media

Social Listening: Discover Who’s Talking About Your Brand

What is Social Listening? Social Listening is more than checking the number of likes on a photo or the comments people are writing. You must look at the bigger picture while digging deeper into specific topics that people are engaging in. Being an active social listener requires someone to track the following: Topics Keywords Phrases Brands or Industries By doing so, you can collect data that can help analyze trends and create content for audiences. Social listening gives you the ability to take a situation, define why it is occurring and figure out how you can use it to benefit your business.   Situation Overview Look at this situation: You are the owner of a coffee and beverage bar 2 blocks from a very active...

What is Social Listening? Soc...

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7 ways social analytics will help grow your business

In the last 15 years, the world has been introduced to numerous social media platforms that have enhanced communication through images and words. Mobile technologies such as the laptop, iPhone and iPad, allow us to have the ability to use our favorite social media platforms on-the-go at all hours of the day. ...

In the last 15 years, the worl...

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