5 Ways to Keep Your Social Media Content On Brand
A brand builds an image through its interactions with the community and consumers and the rise of social media has transformed this building process. For business owners who know how to use social media effectively, the process of building an image is easier than ever. Use these five tips to help your business keep its social media content on brand.
Define Your Brand
Set your tone and voice. Your voice is an integral part of creating consistency for the brand. The voice of your brand should clearly communicate your company’s missions and values to consumers. Giving a brand a strong voice will directly impact its image and with what people will associate it.
Use a Consistent Logo
A logo is a symbol or graphic that allows the public to recognize your brand across media platforms. A logo should be the first thing a consumer sees when viewing a social media page. This will allow the viewer to actively identify your brand with image, making it memorable. An effective logo should be associated with the products you sell or the services you offer. If you are creating a logo yourself or paying someone to do it for you, it’s important that they know who you are as a brand and the message you are trying to get across.
Every brand should have a theme or design that is consistent across all media platforms. Visually, you want your brand to be intriguing while communicating a clear message to your audience. Visual elements to consider when creating a media page are color, typeface and images. All of these elements tell a viewer specific details about your company.
Tie Every Post Back to Your Brand
A post doesn’t have to be about the product or service you’re trying to market. Posts can tell a follower interesting facts about your company or highlight company rituals. Social media posts should relate directly back to who your company is as a brand. With every post, remind your followers: this who we are, this is what we do, and we have something that can benefit you.
Create a Content Plan
A content plan can be scheduled using a calendar that shows what and when you’ll post. It’s important to regulate your posts so you aren’t posting too often or not enough. Consider the industry you are working in to determine when consumers are viewing social media platform the most. Ask your followers what they want to see on your page. On a regular day, you should aim to post no more than once to Facebook and no more than twice to Instagram.