A website is one of the most crucial elements for marketing a business. It is used to display similar content, all within one domain, to easily sell and promote a product or service.
When a person first views your company website, it’s similar to shaking their hand for the first time. You want to make the best first impression possible. As we all know, first impressions are everything. From there on, this shapes the way in which the customer will view your business.
Having a well-designed website that is eye-catching and functional for consumers will affect the number of sales your company could generate. If a potential client is searching for a service on your site, but cannot easily access this, there’s a good chance that you will lose their business.
Website traffic is one of the most important performance indicators to tell how a company is doing. People are automatically attracted to a “pretty and professional” looking site because it’s visually appealing. If your website looks unprofessional, customers may feel uncomfortable pursuing your services. Therefore, they may find someone else to fulfill their needs. To create a valuable and reliable website, use these points below.
Whether your design style is modern and innovative or traditional and charming, it must look professional and presentable. This will shape a customer’s attitudes and behavior towards your brand. We’ve entered an era where people may view a brands social media accounts, such as Instagram and Twitter before viewing their actual website. This does not make a site any less important. When designing a site, ask yourself the following:
- Is your website useful?
- Will customers find it enjoyable to read?
- Does your website design look professional?
If you answered yes, traffic and sales should continue to rise.
There is nothing worse than having a website that is difficult to navigate. Time is precious, and customers want to be able to easily find what they’re looking for. This cannot happen if your site is unorganized and stuffy. When designing a functional website, ask yourself:
- Is your site clear and readable?
- Does it have a focus?
- Will your customers have a good experience?
- Is your site mobile friendly?
Knowing who your company is as a brand is important for recognizability. Customers should be able to recognize your brand through colors and a unique logo. Branding can leave a good impression on your customer or a bad impression, depending on the design. A company website should contain authentic content that represents your services or product. Across all digital platforms, including websites and social media accounts, there should be consistency in the following areas:
Great branding will create trust between the customer and business, and it is sure to attract new customers.
If you’re looking to update your site or build a completely new one, consider using one of our packaging options. We will make your site mobile friendly, SEO optimized and designed specifically for your industry. Check out our website to get started.