This a complex post but we’re going to make it as to the point as we can. Today we’re talking about social engagement and how often you should post. So, will posting less increase your social engagement? Are you thinking – yeah, that doesn’t make sense? Can’t say we blame you if you are. Believe it or not, sometimes less is more when it comes to social engagement.
We’re not saying become absent, you’ll need to be present. There needs to be balance in how you post content and engage. We always say quality and consistency is key when it comes to social media engagement. Are you posting across social media platforms and not receiving the engagement you want? If that is the case, then the time has come to rethink your strategy. You need to rethink a few key areas:
- Who is your audience?
- The type of content you are posting
- The frequency of the content you are posting
Who is your audience?
You need to know who your audience is. So, who is your audience? When you know your audience you’ll be able to better reach that audience. Where are your clients engaging the most? Facebook, Instagram, Twitter, etc? If you don’t have a twitter audience then do you need one? The same applies to the other various social media platforms. Be active and engage on the platforms that are relevant to your brand and business. Remove accounts from the platforms you don’t actively participate on.Be active and engage on only the platforms that are relevant to your brand and business. Click To Tweet
What type of content are you posting?
What type of content are you posting? Are you posting the same exact things across all the platforms? If so, your audience is seeing the same exact thing on repeat. No much fun huh? Make sure your content is fresh, engaging, relevant, and accurate. Make sure you’re posting consistently and be present in the message you’re sending. If you’re struggling to generate content then consider hiring a social media manager or company to assist you. If you’re not sure if you need a social media manager we suggest you check out this post.